This is from the Brian Anderson / Mario Brown stable and so is superb material.
There's an incredible amount of material out there on Offline and Google
Places. Most of c-r-a-p. There are a few others out there who are the
guvnors. Chad Kimball is one of them and his product is up there amongst
the very best.
Anderson/Brown are also up there. Their Google Places Cheat Sheet was and continues to be a valuable resource.
This new package is bang up to date and is essential reading. The checksheets alone are worth it.
This (probably) could be regarded as the DEFINITIVE G-places course
although Kimballs is right up there as well (particularly in the BH
area)
Contents
Liability Disclaimer 4
Terms of Use 4
Introduction 5
Laying the Groundwork 7
Google Places Ranking - What Google Says Is Important 8
Google Places Listing Types 11
Original 7-Pak Listings 11
October 27th 2010 "Merged Listings" 12
October 2011 Gray Listings 14
Real World Example of the Map Style / Review Change 16
All Existing Google Places Systems Rendered Obsolete 19
Where to Begin: New or Existing Places Listing 19
Example 1: Owner-verified 20
Example 2: Auto-generated Google Places listing: 21
Example 3: No listing 21
Possible Considerations 22
Local Keyword Research Strategies 25
Google AdWords Keyword Tool 25
Google Trends 27
Google Insights for Search 28
Building the Perfect Listing 33
Basic Information Section 35
Category 37
Service Areas 39
Hours of Operation 39
Payment Options 40
Pictures 40
Videos 41
Additional Details 42
Submitting Your New Listing 44
Google Places Listings -Best Practices for the Actual Places Page 46
External Factors Effecting Ranking 49
Citations 49
Citation Hot List: 50
Video Citations 54
Citations - Competitive Intelligence 54
Citations - Get Them Indexed 55
Reviews 56
How to Take Action Regarding Reviews on Your Existing Listings 59
Webmaster Tools - Don't Neglect the Basics 60
Website Strategies for Google Places Success 64
On-site Optimization of Client Website 66
Title Tags 67
Keyword Tags, Description Tags (all the usual standard Meta tags) 67
Internal Linking Strategy 67
XML Sitemap 68
Location - Location - Location 68
Multiple Locations 69
KML Files 69
Off-site Linking 71
Sample Ways to Find Relevant EDU and ORG Sites for Linking 72
Social Media and Google Places 72
Google Offers 74
Google Merchant Center 75
Advanced Topics 76
Advanced Video Strategies 76
Rich Snippets for Local Search 77
Introducing Google Map Maker 78
Step-by-step process on how to add your business to Google Maps via Map Maker: 80
Tracking Local Search Results in Google Analytics 80
5 Things to Avoid With Google Places 80
How to Appeal Suspension 82
Tooling 83
Tracking Software: 83
Google Places Analysis Tools 85
Recommended 3rd Parties 86
Citations 87
Whitespark 87
WLMarketing 87
Linkbuilding 88
Real World Implementation Strategies 90
Week 1: Getting Started 90
Week 2: Off and Running 92
Week 3:Backlinking Phase 1 - Making an impact 93
Week 4:Backlinking Phase 2 - Continuing the Attack 93
Week 5: Phase 3 - Stay the Course! 95
Week 6: Backlinking Phase 4 - Completing the Cycle 95
Week 7: Backlinking Phase 1 97
Week 8: Backlinking Phase 2 98
Case Study: High Competition Niche Exposed 99
Questions and Answers 102
Summary 104
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